One of a biggest and many successful examination platforms in a world, Yelp has constantly been strike with claims that it manipulates reviews so a advertisers get aloft rankings. This led to an review by a Federal Trade Commission in early 2014 after 2,045 complaints were filed opposite a company. Now Yelp says a FTC has sealed a review into Yelp’s business practices and motionless not to take action.
In a blog post, a association stated:
“The FTC looked into a recommendation software, what we contend to businesses about it, what a salespeople contend about a promotion programs, and how we safeguard that a employees are not means to manipulate a ratings and reviews that we arrangement on a platform. After scarcely a year of scrutiny, a FTC motionless to tighten a review but holding serve action. This noted a second time that a FTC had looked during a promotion practices and finished a exploration but serve action.”
It also claimed that many of a complaints filed with a FTC “appeared to be from businesses that simply weren’t happy with their ratings or reviews on Yelp.”
This is a second time that a FTC has investigated Yelp’s business practices, with a initial one also being sealed but any serve action.
Furthermore, a sovereign appeals justice ruled in Sep that even if Yelp does indeed endowment aloft rankings to businesses that squeeze ads on a platform, it would not be opposite a law.
While Yelp has scored a turn of authorised victories, it is still underneath vigour from investors who were unhappy in a sales foresee it released in a third-quarter gain news final October. The association pronounced it is now focused on scoring paid accounts, as good as expanding into general markets by a array of acquisitions.
Article source: https://techcrunch.com/2015/01/06/ftc-yelp/?ncid=rss